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Research papers

Extended weeks of measurement

Since the early 1980s, BBM has measured radio tuning using a three-week sweep, chosen from a pre-announced window of 5 or 6 weeks. This sweep technique is familiar to radio broadcasters, researchers and others. In the United States, since 1981...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Duncan A. McKle, Owen Charlebois
June 15, 1992
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Citation

McKle and Charlebois (1992a, June 15). Extended weeks of measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/extended-weeks-of-measurement